IN THE PRESS: Onsite insight second to none
Brian Burke Homes and Refined Edge by Brian Burke Homes are conducting Behind the Scenes, an initiative providing an opportunity to witness the creation of a home mid construction.
Brian Burke Homes and Refined Edge by Brian Burke Homes are conducting Behind the Scenes, an initiative providing an opportunity to witness the creation of a home mid-construction.
As part of this initiative Brian Burke Homes Managing Director Michael Burke and Brian Burke Homes Sales Manager Sharene Leatherbarrow recently led a group of people on a tour around the building site of a current project to showcase what goes into creating a new home.
Mr Burke said the tour participants were usually in the early stages of building, with some still trying to decide who they wanted to build with.
“We show them all our points of difference that set us apart from other builders,” he said.
“We limit the number of people attending each tour so everyone gets the opportunity to ask questions, understand what is being said and have a hands-on experience.
“To our knowledge, no other builder leads tours like this, and they are conducted on our clients’ building sites, not purpose-built displays, that we can control to the nth degree.”
Mr Burke said many people did not understand what went into making sure a home was able to stand the test of time.
“We want to show prospective clients the construction details that become invisible once the home is completed,” he said. “We show the little things that are done during the construction process to help them understand what to look for when building a home and where other builders might take shortcuts.”
Mr Burke said the tours furnished people with the opportunity to identify where better-quality solutions might be available.
“For example, we hand them two different pieces of roof timber or bricks and they can immediately see which one is more sturdy,” he said.
The tours are conducted every few months off the back of a successful trial tour. Mr Burke said the response to the first tour blew him away and subsequent tours had been equally positive.
“Most of those attending have wanted to continue the discussion about their new build,” he said.
“Some people perceive well-designed, good-quality homes to be out of reach, but these tours help them understand how we calculate a price.
“We show them the multitude of things we do to ensure the longevity of each and every home we build, including the cost, quality and quantity of the materials and labour.
“Once people are educated on these items, their mind switches from looking at price only to demanding a long-lasting quality home. They understand a cheaper home in the short term will end up costing them more in the long run.”